{"product_id":"lighthearted-copy-clinic-one-message","title":"Lighthearted Copy Clinic, one message","description":"\u003cp\u003eYou've got something you're about to send. The reply to the friend who keeps asking to pick your brain. The Facebook post with your price in it. The email to the client who went quiet. The blog post you've been writing for a month. The voice message you've recorded four times and deleted four times. It still sounds like somebody else wrote it, and the Gremlin has his hand on the delete key.\u003c\/p\u003e\n\u003cp\u003eSend it to me first.\u003c\/p\u003e\n\u003cp\u003eYou pay fifty-five dollars on this page. Then you reply to your receipt with the thing, exactly as it is, words or a voice memo, and tell me who it's for and what you want to happen when they read it or hear it. Within a week you get a voice memo back from me, recorded in my car or on a walk, where I tell you what's working, which lines the Gremlin wrote, and what to send instead. I say the new version out loud, so you can hear what it sounds like coming out of a person.\u003c\/p\u003e\n\u003cp\u003eThen you send it. That part's yours.\u003c\/p\u003e\n\u003cp\u003eI'm reading for one thing: whether it courts. A seducer wants a yes by Friday. A courter wants the person to be glad they heard from you, and to be glad again next month. Most of what people send me is seducing, by accident, because the writer is scared, and scared sounds pushy on the page. I'll show you where.\u003c\/p\u003e\n\u003cp\u003eOne piece at a time, up to about a page, or a voice memo a few minutes long. Longer than that is a sales page, and that's a different conversation. One voice memo back, one round. When the next thing comes along, come back and buy the next one.\u003c\/p\u003e\n\u003cp\u003ePlayhouse members get this live every Wednesday, in front of everybody, for $222 a month. If you'd rather start with one message and nobody watching, start here. And if what you want is a conversation instead of one message, the Test Drive is free, two hours on Zoom: \u003ca href=\"https:\/\/fantastical.app\/lightheartedcoach\/testdrive\"\u003ebook a Test Drive\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eIf you'd like to try my writing first, ten of my older books are free in my \u003ca href=\"\/pages\/starter-library\"\u003eStarter Library\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Lighthearted Coach","offers":[{"title":"One message","offer_id":67642874003757,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/9686\/3021\/files\/copy-clinic-cover.png?v=1792046878","url":"https:\/\/thelightheartedcoach.com\/products\/lighthearted-copy-clinic-one-message","provider":"The Lighthearted Coach","version":"1.0","type":"link"}