{"title":"Shop","description":null,"products":[{"product_id":"bartender","title":"Bartender","description":"\u003cp\u003eYou do it over margaritas. In the passenger seat on the way home. Standing at somebody's kitchen island waiting for the water to boil. Somebody complains about their boss and you're off.\u003c\/p\u003e\u003cp\u003eI was a coach and a bartender at the same time for years. Everybody told me the bartending made me good at coaching. They had it backwards. The bar taught me the worst habit a coach can have: coaching anywhere, any time, with nobody agreeing to anything. I call it Coaching Lite, and I was the king of it.\u003c\/p\u003e\u003cp\u003eThis book names the three ways a session goes wrong. Coaching Zero, where you hear a problem and hand over an answer. Coaching Lite, where the coaching words come out in the wrong place. Diet Coaching, where everything is set up right and you perform anyway, and I show you my own worst paid session to prove it. Then it's about what happens after somebody says yes, and how you keep giving away everything else once they're paying you. The old Bribe or Gift is in here, reworked.\u003c\/p\u003e\u003cp\u003eThe Gremlin, the Higher Self and the Self sit at the end of the bar and argue about all of it. There's a chapter on where the word coach came from, read by candlelight in argyle socks. And there's a glossary at the back with the words I made up, so you can use them on your own clients.\u003c\/p\u003e\u003cp\u003ePaperback, printed when you order it and shipped to your door. Printing and mailing take about two to three weeks, so this is slower than Amazon. The ebook comes with it, sent to your email the minute you order, so you can start reading tonight.\u003c\/p\u003e\u003cp\u003eIf you'd like to try my writing first, ten of my older books are free in my \u003ca href=\"\/pages\/starter-library\"\u003eStarter Library\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Lighthearted Coach","offers":[{"title":"Paperback","offer_id":52311545512237,"sku":"9648548000024","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/9686\/3021\/files\/IMG-5249.png?v=1790037258"},{"product_id":"naturalist","title":"Naturalist","description":"\u003cp\u003eYou can coach. You've watched somebody's face change while you were talking to them. Then you sit down to write one post about it and your body reacts like you're about to get eaten.\u003c\/p\u003e\u003cp\u003eA naturalist sits in the field and watches one animal for a long time. What it eats, what scares it, what it does when it thinks nobody is looking. The animal in this book is the shy coach who does the work well and freezes the second somebody watches. I watched that animal for years. It was me.\u003c\/p\u003e\u003cp\u003eThis book won't tell you what to post. You already know that. It's about the two seconds before the button. The lizard brain is a myth, and a neuroscientist says so. Your fear is a guess, made off information that's 200,000 years old, and a guess can be updated. You'll meet the Gremlin, the Higher Self, and the Fool from King Lear, who walks into the locker room and names the fear so it shrinks. You'll learn ADAPT, five moves that get you from frozen to sent. You'll meet a fish that swims in water that should kill it and a tiny animal that survives outer space by curling up and doing nothing, and you'll pick which one you are.\u003c\/p\u003e\u003cp\u003eField notes in the margins. A glossary at the back. Reps, not theory.\u003c\/p\u003e\u003cp\u003ePaperback, printed when you order it and shipped to your door. Printing and mailing take about two to three weeks, so this is slower than Amazon. The ebook comes with it, sent to your email the minute you order, so you can start reading tonight.\u003c\/p\u003e\u003cp\u003eIf you'd like to try my writing first, ten of my older books are free in my \u003ca href=\"\/pages\/starter-library\"\u003eStarter Library\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Lighthearted Coach","offers":[{"title":"Paperback","offer_id":52311567794477,"sku":"9648548000017","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/9686\/3021\/files\/IMG-5250.png?v=1790037195"},{"product_id":"director","title":"Director","description":"\u003cp\u003eYou sat down with her for two hours. You found the real want. You asked the hard questions and sat with the silence. Then it was time to talk about money and you turned into someone else.\u003c\/p\u003e\u003cp\u003eThis book is about the sample session from start to finish. Ninety percent of directing is casting, and a sample session is an audition. You run it. You find out what she wants underneath the thing she said first. You ask five questions that tell you whether she's ready, and whether she's ready with you. Then you say the number and let your voice stay the same.\u003c\/p\u003e\u003cp\u003eAlongside it there's a theatre. The Old Stick is putting on Hamlet on a space station, and you watch the director make every mistake in a rehearsal before you make it in a session. There's a ghost who has been in the building longer than anybody, a skull, a dog named Horatio, and a god of auditions who loves everyone and can't remember when anything happened.\u003c\/p\u003e\u003cp\u003eNear the end you find out she was casting you the entire time.\u003c\/p\u003e\u003cp\u003eFive questions. A three-sentence proposal. One real session before you ask for anything. And a glossary that turns theatre words into coaching words, so you never send a Headshot again.\u003c\/p\u003e\u003cp\u003ePaperback, printed when you order it and shipped to your door. Printing and mailing take about two to three weeks, so this is slower than Amazon. The ebook comes with it, sent to your email the minute you order, so you can start reading tonight.\u003c\/p\u003e\u003cp\u003eIf you'd like to try my writing first, ten of my older books are free in my \u003ca href=\"\/pages\/starter-library\"\u003eStarter Library\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Lighthearted Coach","offers":[{"title":"Paperback","offer_id":52321588937005,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/9686\/3021\/files\/IMG-5248.png?v=1790037116"},{"product_id":"the-lighthearted-library-books-1-3","title":"The Lighthearted Library, Books 1-3","description":"\u003cp\u003eThe first three books from Purple Skunk Books, together. Bartender, Naturalist and Director. $75, which is $15 off buying them one at a time.\u003c\/p\u003e\u003cp\u003eRead them in that order. Bartender is about coaching for free at the bar, in the car, at the kitchen island, and then wondering why the calendar is empty. Naturalist watches the shy coach who freezes at their own marketing, the way a field guide watches an animal. Director is about the sample session from start to finish, run like an audition, with a theatre alongside it putting on Hamlet in space.\u003c\/p\u003e\u003cp\u003eThe Gremlin, the Higher Self and the Self are in all three. So is a glossary of words I made up, so by the third book you'll have a language for what's going on in your head when it's time to say the number.\u003c\/p\u003e\u003cp\u003eThree paperbacks, printed when you order them and shipped to your door. Printing and mailing take about two to three weeks, so this is slower than Amazon. All three ebooks come with them, sent to your email the minute you order, so you can start reading tonight.\u003c\/p\u003e\u003cp\u003eIf you'd like to try my writing first, ten of my older books are free in my \u003ca href=\"\/pages\/starter-library\"\u003eStarter Library\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Lighthearted Coach","offers":[{"title":"Default Title","offer_id":52383034278189,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/9686\/3021\/files\/library-books-1-3-cover.png?v=1792046878"},{"product_id":"lighthearted-playhouse","title":"Lighthearted Playhouse","description":"\u003cp\u003eFor Ted Lasso and Jack Black fans who want to be more lighthearted about their craft, their life, or both. Coaching on Mondays and Wednesdays, improv on Saturdays, all on Zoom. You join whenever, and nobody's behind, because each call stands on its own.\u003c\/p\u003e\n\u003cp\u003e$222 a month. Your first month is refundable if it isn't for you. The first call is Monday 2 November, and anyone who joins before then is in the Facebook group and Backstage from the day they pay.\u003c\/p\u003e\n\u003cp\u003eEvery call and the recording of every call. Backstage, the private feed where the recordings land. A private Facebook group for between calls. Me, reading the message you're about to send, before you send it. My books are the curriculum, and the ebooks are free.\u003c\/p\u003e\n\u003cp\u003eThe letter, with the week, the price and why, the house rules, the questions people ask, and the kind words, is here: \u003ca href=\"https:\/\/thelightheartedcoach.com\/pages\/playhouse\"\u003ethe Playhouse\u003c\/a\u003e. If you'd rather pay for the year, it's $2,222, ten months' money for twelve: \u003ca href=\"https:\/\/thelightheartedcoach.com\/products\/lighthearted-playhouse-a-year\"\u003ethe year\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eIf you'd like to try my writing first, ten of my older books are free in my \u003ca href=\"\/pages\/starter-library\"\u003eStarter Library\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Lighthearted Coach","offers":[{"title":"Default Title","offer_id":67640804606253,"sku":null,"price":222.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/9686\/3021\/files\/playhouse-cover-v3.png?v=1792042622"},{"product_id":"lighthearted-copy-clinic-one-message","title":"Lighthearted Copy Clinic, one message","description":"\u003cp\u003eYou've got something you're about to send. The reply to the friend who keeps asking to pick your brain. The Facebook post with your price in it. The email to the client who went quiet. The blog post you've been writing for a month. The voice message you've recorded four times and deleted four times. It still sounds like somebody else wrote it, and the Gremlin has his hand on the delete key.\u003c\/p\u003e\n\u003cp\u003eSend it to me first.\u003c\/p\u003e\n\u003cp\u003eYou pay fifty-five dollars on this page. Then you reply to your receipt with the thing, exactly as it is, words or a voice memo, and tell me who it's for and what you want to happen when they read it or hear it. Within a week you get a voice memo back from me, recorded in my car or on a walk, where I tell you what's working, which lines the Gremlin wrote, and what to send instead. I say the new version out loud, so you can hear what it sounds like coming out of a person.\u003c\/p\u003e\n\u003cp\u003eThen you send it. That part's yours.\u003c\/p\u003e\n\u003cp\u003eI'm reading for one thing: whether it courts. A seducer wants a yes by Friday. A courter wants the person to be glad they heard from you, and to be glad again next month. Most of what people send me is seducing, by accident, because the writer is scared, and scared sounds pushy on the page. I'll show you where.\u003c\/p\u003e\n\u003cp\u003eOne piece at a time, up to about a page, or a voice memo a few minutes long. Longer than that is a sales page, and that's a different conversation. One voice memo back, one round. When the next thing comes along, come back and buy the next one.\u003c\/p\u003e\n\u003cp\u003ePlayhouse members get this live every Wednesday, in front of everybody, for $222 a month. If you'd rather start with one message and nobody watching, start here. And if what you want is a conversation instead of one message, the Test Drive is free, two hours on Zoom: \u003ca href=\"https:\/\/fantastical.app\/lightheartedcoach\/testdrive\"\u003ebook a Test Drive\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eIf you'd like to try my writing first, ten of my older books are free in my \u003ca href=\"\/pages\/starter-library\"\u003eStarter Library\u003c\/a\u003e.\u003c\/p\u003e","brand":"The Lighthearted Coach","offers":[{"title":"One message","offer_id":67642874003757,"sku":null,"price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/9686\/3021\/files\/copy-clinic-cover.png?v=1792046878"}],"url":"https:\/\/thelightheartedcoach.com\/collections\/shop.oembed","provider":"The Lighthearted Coach","version":"1.0","type":"link"}